The challenge
Making property decisions clearer at every stage.
White & Co needed a digital platform capable of reflecting the scale, structure and ambition of a fast-growing Dubai brokerage with thousands of active listings and specialist teams across multiple property services. Customers had to find the right property, service, community or agent without being overwhelmed.
The underlying platform had to work with existing Salesforce property and agent data, while creating flexible foundations for off-plan developments, developers, area content and contextual enquiries.
Our approach
A clearer property platform for every decision.
We mapped the relationships between properties, agents, communities, services, developments, developers and enquiries. These were designed as a connected ecosystem rather than isolated content types so customers could move naturally from initial interest to specialist support.
The website operates around established business systems: Salesforce provides the core property and agent data connection, while third-party off-plan data extends the development inventory without unnecessary duplicated administration.
Website Design & Development
Building a digital property platform for scale.
The experience gives sales, rental, off-plan, commercial, property-management, holiday-home, mortgage and career journeys a clear place within one connected platform. Advanced property discovery helps customers narrow a large inventory by transaction type, location, property type, price, bedrooms, size and features.
Property pages retain the photography, practical information, agent context and direct enquiry actions customers need to take the next step, while remaining intuitive across desktop and mobile.
- Large-inventory property search and filtering
- Sales, rental, off-plan and service journeys
- Mobile-first listing, enquiry and contact experience
- Scalable community and property content architecture
Salesforce CRM Integration
Connecting property data with existing business systems.
Salesforce feeds property and agent information into the public website, allowing listings, pricing, specifications, imagery, availability and relationships to remain aligned with the system already used by White & Co.
Enquiries keep their relevant property, project or service context so the appropriate agent or team can begin a more informed conversation. The work connects the website with Salesforce rather than replacing the CRM.
- Property and agent information from Salesforce
- Context-rich property and service enquiries
- Reduced duplicated property administration
- Current listing and availability data
Agent & Associate Director Experience
Giving individual expertise a stronger digital presence.
Searchable team pages and individual agent profiles connect people with their specialist communities, listings, transactions, content and direct contact options. This gives customers a clearer way to find the expertise relevant to their property decision.
Associate Director pages extend this further, giving senior brokers a more comprehensive platform within the wider White & Co experience while retaining the strength of the main brand.
- Searchable agent and team structures
- Listings, specialisms and community connections
- Direct call, email and WhatsApp contact
- Associate Director personal platforms
Off-Plan Property Platform
Making a complex development inventory easier to explore.
The dedicated off-plan experience brings together projects, developers, areas, investment guidance and enquiry routes. Customers can explore according to the development, developer, location, property type, budget, payment plan or completion date most relevant to their decision.
Third-party data supplies evolving project information, while managed developer, area and editorial content gives White & Co control over the places where expertise and positioning add the greatest value.
- Projects, developers and off-plan areas
- Live development-data integration
- Managed content alongside dynamic data
- Connected investment and enquiry journeys
The connected impact
More value in every customer conversation.
The White & Co platform brings a large brokerage, thousands of live listings, hundreds of people, multiple services and a growing off-plan portfolio into one coherent digital experience. It is designed around the scale already achieved and the expansion still ahead.
Property and agent information flow from Salesforce, while off-plan data and managed content work together to keep customers connected with current opportunities, specialist people and relevant next steps.
