The Objective
Start with what the business needs to achieve and the commercial outcome behind the engagement.
How We Work
The right partnership for your growth.
Some businesses need to solve a defined challenge. Others need specialist expertise, additional capacity or a long-term partner capable of connecting multiple parts of the customer journey.
01 / Finding the right model
Built around what the business needs.
The right way of working depends on the challenge, the capabilities already available and what the business needs from Seven52. We consider the wider picture before defining the team, scope and relationship required to move forward.
Existing Capabilities
Understand the expertise, resources and systems already available within the business.
Expertise Required
Identify the specialist capabilities needed to solve the challenge or unlock the opportunity.
Level of Support
Determine whether you need focused delivery, ongoing expertise or a strategic partnership.
Commercial Priorities
Focus the relationship around the areas capable of creating the greatest value for the business.
Future Requirements
Build enough flexibility into the relationship to evolve as priorities, opportunities and requirements change.
02 / How We Can Work Together
The right model for your growth stage.
We structure every engagement around the challenge, the internal capabilities already available and the level of support required.
01
Strategic Projects
For clearly defined challenges with a specific objective, scope and outcome, from repositioning a brand or building a website to launching an e-commerce platform or entering a new market.
02
Integrated Growth Partnerships
For businesses that need a long-term strategic and delivery partner connecting multiple parts of the customer journey around shared commercial goals.
03
Specialist Retainers
For businesses that need focused, continuous expertise across SEO & Content, Paid Advertising, CRM & Retention or Creative & Content.
04
Embedded Specialist Support
For established internal teams that need additional expertise, strategic support or delivery capacity integrated into existing plans and priorities.
04 / How We Work FAQs
Everything you need to know before we start.
01Which engagement model is right for us?
That depends on the challenge, the expertise already available internally and whether the requirement is defined or ongoing. We'll help determine the most appropriate model during the initial conversation rather than expecting you to decide before speaking with us.
02What is an Integrated Growth Partnership?
An Integrated Growth Partnership is an ongoing relationship that connects multiple Seven52 capabilities around the commercial objectives of the business. Rather than maintaining separate retainers for individual channels, priorities and expertise can evolve around where the greatest opportunities exist.
03What is the difference between a project and a retainer?
A Strategic Project has a defined objective, scope and outcome, such as a new brand, website or market launch. A Specialist Retainer provides continuous strategy, delivery and optimisation within a particular discipline.
04What does Embedded Specialist Support mean?
Seven52 specialists work alongside your existing internal team to provide additional expertise, strategic support or delivery capacity where required.
05Can we start with one service?
Yes. Many relationships begin with a specific requirement before expanding where there is a clear commercial reason to connect additional expertise.
06Can a project become an ongoing partnership?
Yes. A project can remain a standalone engagement or develop into ongoing support where there is a clear requirement after delivery.
07Can you work with our internal team?
Yes. We can work alongside internal marketing, sales, creative, digital, technical and leadership teams, with responsibilities clearly defined.
08Can you work with our existing agencies?
Yes. We don't replace effective partners unnecessarily. Seven52 can work alongside existing agencies and specialist suppliers where responsibilities and objectives are clearly established.
09How do you build the team?
The team is built around the challenge. Depending on the engagement, this can include strategy, creative, UX/UI, development, SEO, paid media, content, CRM, data and AI expertise.
10Can the team change during an ongoing partnership?
Yes. Particularly within Integrated Growth Partnerships, the mix of expertise can evolve as priorities, performance and opportunities change.
11How do you measure performance?
Measurement is defined around the objective of the engagement. Depending on the work, this can include qualified enquiries, conversion, revenue, acquisition efficiency, organic visibility, customer value or operational improvements.
12How do we get started?
Tell us what you're trying to achieve, where the business is today and what capabilities you already have internally. We'll help determine the right engagement model and the most useful next step.
05 / A focused next step
Start with what you need.
Build the right partnership.
You don't need to know which service, team or engagement model you need before speaking to us. Tell us what the business is trying to achieve, the capabilities you already have and where additional support is required. We'll define the right way to work together from there.