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Equity Real Estate is a dynamic real estate company in Dubai, offering an exceptional portfolio of high-end properties across the city’s most sought-after locations. Equity needed a powerful digital presence that would not only showcase properties in the best light but also provide a seamless experience for buyers, sellers, and investors.
Seven52 was brought in to design and develop a sophisticated, user-friendly website that makes property browsing effortless while integrating Salesforce CRM to streamline enquiry management and sales processes. The result? A high-performance platform that combines stunning design with smart functionality to drive business growth.
Real Estate
Dubai, UAE
equitydxb.com
For real estate companies, a website isn’t just about listing properties—it’s about creating an experience that builds trust and drives conversions. With this in mind, we designed Equity’s website to feel sleek, modern, and easy to navigate, ensuring visitors could find the right property without frustration.
The homepage sets the tone immediately with striking visuals and clear calls to action, while the intuitive property search system allows users to filter listings based on key criteria such as location, price range, and property type. Each property page is designed to maximise engagement, featuring high-quality imagery, detailed specifications, and enquiry options that make it simple for potential buyers to take the next step.
Every element of the site was built with usability in mind. Whether someone is a first-time visitor or a seasoned investor, the journey from browsing to enquiry is seamless, fast, and frustration-free.
With a growing portfolio and a steady stream of potential clients, Equity Real Estate needed a back-end system that could handle enquiries efficiently. We integrated Salesforce CRM into the website, ensuring every enquiry from property pages, contact forms, and call-to-action buttons feeds directly into their sales pipeline.
This automation allows the sales team to respond to leads faster, track interactions, and follow up efficiently, reducing manual processes and increasing conversions. The CRM also ensures that property availability is always up to date, keeping the website and internal sales systems in perfect sync.
Equity Real Estate’s website isn’t just a static showcase—it’s a platform built for long-term scalability. The site is optimised for high performance, ensuring fast load times, mobile responsiveness, and an intuitive interface across all devices. As the company expands, the website can easily accommodate new listings, locations, and services, making it a future-proof solution for a rapidly growing business.
Since launch, the website has provided a seamless property browsing experience while strengthening Equity Real Estate’s position in the market.
