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Strada

A High-Performance Digital Experience for Strada

Strada is one of Dubai’s most forward-thinking real estate agencies, renowned for its innovative marketing, client-first approach, and expertise in luxury properties. As their team expanded and the market evolved, they needed a digital presence that not only showcased properties but also reflected their brand values.

This required a high-performance website with a seamless user experience, robust Salesforce CRM integration, and a strategic SEO approach to maintain visibility in an increasingly competitive landscape.

Seven52 delivered a sleek, high-performing website that enhances user engagement, streamlines lead management, and strengthens Strada’s online presence.

Industry:

Real Estate

Location:

Dubai, UAE

Website:

stradauae.com

A Website Designed for Results

In real estate, first impressions matter. Strada needed a website that reflected the quality of their properties while making it effortless for buyers, sellers, and investors to find what they were looking for. 

We designed a clean, modern interface that makes browsing properties seamless. Every element of the site was built with user behaviour in mind, ensuring fast load times, intuitive navigation, and a layout that makes it easy for potential buyers to engage. Whether a visitor is searching for a new home, an investment opportunity, or looking to list a property, the experience is smooth, fast, and frustration-free.

Seamless Salesforce CRM & Property Listings Integration

A stunning website means nothing if it doesn’t support business growth. Strada needed a way to capture and manage leads efficiently, ensuring that every enquiry was tracked, followed up, and converted. We integrated the website directly with Salesforce, automating lead capture and streamlining their sales process. Now, every enquiry from the website flows directly into their CRM, allowing their team to respond faster and manage their pipeline more effectively.

Beyond lead management, property listings were a major focus. We integrated the website with their internal property database, ensuring real-time updates on new listings, price changes, and availability. This means buyers always see the latest properties without manual updates, making the entire experience more reliable and user-friendly.

Beyond lead management, property listings were a major focus. We integrated the website with their internal property database, ensuring real-time updates on new listings, price changes, and availability. This means buyers always see the latest properties without manual updates, making the entire experience more reliable and user-friendly.

Boosting Visibility with SEO

A well-built real estate website needs to do more than just function—it needs to attract the right audience. We developed a tailored SEO strategy to improve Strada’s visibility in search results for high-value terms.

By optimising key pages, enhancing structured data for property listings, and implementing best-in-class technical SEO, we positioned Strada to rank higher on Google, bringing in more high-intent traffic. Within the first few months of launch, the website saw a significant increase in organic visitors, with more users engaging with property pages and submitting enquiries.

The Results

Strada’s new website is more than just a digital presence—it’s a high-performance platform designed to drive real business results.

  • More Engagement – Users now spend more time on the website, browsing listings with ease.
  • Higher Conversion Rates – A smoother experience has led to a noticeable increase in property enquiries.
  • Faster, Smarter Lead Management – Salesforce integration has streamlined the sales process, improving response times and efficiency.
  • Stronger SEO Performance – The site is ranking higher for competitive real estate terms.

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