Duo Sleep is a British bedding brand on a mission to change the way people think about sleep. Founded in 2024 and based in Barrow-in-Furness, the company combines high-specification mattresses with unbeatable value, delivering premium performance without the premium price tag.
With industry-leading manufacturers, cutting-edge materials, and a bold belief that quality sleep should be accessible to all, Duo needed a digital foundation to match. Seven52 was brought on to develop the brand from the ground up, creating a complete brand identity, a high-converting e-commerce website, and an online shopping experience that’s as effortless as the perfect night’s sleep.
Duo entered a competitive market with a unique proposition: thick, heavy, machine-made mattresses with 25cm deep pocket springs and no compromise on materials. The brand needed to feel fresh and accessible, but also confident, credible, and built to last.
We created a full brand identity that balanced warmth with clarity. The logo is soft yet structured. The colour palette blends calming neutrals with optimistic highlights. Typography was selected for its readability and modern feel. Combined with a reassuring tone of voice, the Duo brand is designed to speak to real people looking for real comfort, without overcomplicating the message.
The core idea was simple: better sleep starts with better materials. That became the driving force behind the brand language and visual direction.
With the brand in place, we turned to the website. Duo needed more than just a storefront, it needed a digital destination that could showcase the quality of its products, support high-volume e-commerce, and simplify the mattress-buying process for every kind of customer.
The site was designed and developed with the user journey in mind, from first visit to checkout. Mattress pages feature detailed specifications, benefits-led content, and clear pricing. Each product tells a story, about construction, technology, weight, and depth helping customers make informed decisions without friction.
We integrated a secure and streamlined payment system, ensuring that Duo was set up for scale from day one. The backend supports promotions, bundles, shipping logic, and custom order management, giving the Duo team the flexibility they need to grow.
Buying a mattress online is a considered decision. That’s why Duo’s digital experience is built to build trust at every stage. From the use of real photography and clean product visuals to the way mattress details are laid out, everything is geared toward transparency and reassurance.
The site reflects the strength of the product offering: heavy, well-built, and genuinely premium. With king size mattresses weighing over 38kg and a minimum depth of 30cm, Duo’s product specs are front and centre, no fluff, no gimmicks, just quality.
Support content like sizing guides, care instructions, and customer service access points were also woven into the journey, helping customers get answers without needing to leave the site.
Since launching, the Duo Sleep platform has delivered on every front—functionality, performance, and brand clarity:
• Full e-commerce functionality with seamless payment integration
• High-spec product pages driving strong conversion
• Brand identity aligned with trust, value, and simplicity
• Clean UX and fast site performance across all devices
• A scalable infrastructure built to support product growth and marketing campaigns
Duo Sleep is more than a mattress company. It’s a challenger brand redefining value in the bedding space. By putting product quality and user experience first, it offers customers something rare in the sleep industry, real comfort, without compromise.
At Seven52, we specialise in helping new brands launch with clarity and purpose. For Duo Sleep, that meant building everything from scratch, a brand, a website, and a platform built for long-term success.
E-Commerce
UK
duosleep.co.uk
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