Casa Amá is a Latin soul kitchen rooted in tradition, flavour, and feeling. Inspired by the home-cooked warmth of family kitchens across Peru, Mexico, and Brazil, it brings soulful dishes, mezcal-laced cocktails, and vibrant hospitality to the heart of Marbella.
More than a restaurant, Casa Amá is a celebration of culture: deeply flavoured, warmly lit, and unmistakably Latin in spirit. When the team came to Seven52, they had a clear vision: build a brand identity that felt rich, honest, and full of soul. One that could hold its own beside the food, the stories, and the atmosphere it was born to support.
From the outset, the goal was to capture the raw vibrancy of Latin kitchens: the smoke, the spice, the handmade tiles, the hum of conversation. Casa Amá needed a brand that felt grounded and bold, like something passed down through generations, with just enough modernity to feel fresh.
We developed a brand identity that embraces texture and rhythm. The logo is simple and confident, built to feel authentic without trying too hard. The colour palette draws from earthy blues, sun-washed clay, and natural tones found in terracotta, ceramics, and woven textiles. It’s designed to feel sun-warmed and tactile, an echo of the ingredients, spaces, and stories behind the food.
Typography leans into bold, rustic elegance. Confident, but unrefined. Stylish, but rooted. Combined with a relaxed tone of voice, the brand speaks with familiarity: never flashy, always inviting.
We created a complete visual identity system for Casa Amá, designed to flex across menus, signage, packaging, interiors, and digital platforms. Everything was considered: logo variations, colour usage, typography guidelines, layout systems, and brand voice, to ensure consistency without losing character.
The brand was built to sit naturally within the space itself. Rich interiors, handcrafted finishes, and layered textures informed how the brand shows up across every touchpoint. It doesn’t overpower the atmosphere, it blends with it, enhances it, and quietly reinforces the story.
Casa Amá is soulful, bold, and full of heart. The brand identity reflects that, subtle in places, striking in others, and always grounded in the warmth of Latin culture. It feels lived-in, cooked-in, shared, and celebrated.
At Seven52, we don’t believe in surface-level design. We build brands with depth. For Casa Amá, that meant creating an identity that doesn’t just introduce the concept, it captures the soul of it.
Casa Amá is soulful, bold, and full of heart. The brand identity reflects that, subtle in places, striking in others, and always grounded in the warmth of Latin culture. It feels lived-in, cooked-in, shared, and celebrated.
At Seven52, we don’t believe in surface-level design. We build brands with depth. For Casa Amá, that meant creating an identity that doesn’t just introduce the concept, it captures the soul of it.
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