Fairway Homes is a boutique real estate agency with a specialist focus on one of Dubai’s most prestigious communities, Jumeirah Golf Estates. Known for its personalised service, deep local knowledge, and curated portfolio of high-end villas and townhouses, the agency has earned a reputation for quality over quantity.
With a highly engaged client base and an expanding footprint within the luxury property space, Fairway Homes needed a website that could mirror the same attention to detail they bring to every transaction. They approached Seven52 to create a digital experience that felt polished, personal, and practical, while also integrating seamlessly with their internal CRM to support day-to-day operations.
As a boutique agency, Fairway Homes didn’t need a mass-market platform. They needed a digital experience that conveyed expertise, trust, and clarity, while helping clients easily explore the lifestyle and properties within Jumeirah Golf Estates.
The homepage was designed to strike this balance, introducing visitors to the Fairway Homes ethos while showcasing a carefully curated selection of featured listings. The layout feels open and elegant, guiding users to explore further without overwhelming them. The journey from homepage to property page to enquiry is smooth, intuitive, and grounded in simplicity.
Every listing page was built to highlight the details that matter most, supported by high-resolution photography, key features, and location context. Whether users are discovering homes for the first time or narrowing down a shortlist, the experience is effortless and elegant.
While the front end was focused on clarity and user experience, the back end was built for operational efficiency. With an internal CRM already in place, the Fairway Homes team needed a website that would work seamlessly with their existing systems.
We integrated the site with their CRM to ensure all listings could be synced in real time, keeping the platform accurate without the need for manual uploads. Enquiries submitted through the website feed directly into the CRM, providing agents with instant visibility and helping the team stay responsive and organised.
This integration has significantly improved workflow, allowing the Fairway Homes team to focus more on service and less on administration.
Fairway Homes doesn’t just sell homes, they represent a lifestyle, a community, and a standard of living that’s rare even in Dubai. The website was designed to reflect this.
We built out rich, content-driven pages that go beyond listings. This includes detailed guides to Jumeirah Golf Estates, featuring an in-depth community overview, lifestyle insights, and helpful information for both residents and investors. These pages position Fairway Homes not only as property experts, but as true specialists in the area.
The brand’s personality comes through in every section. Calm, considered, and quietly confident, the tone of voice is tailored to the high-net-worth audience the agency serves. Visitors leave the site with a sense of both place and purpose, ready to take the next step.
Since launch, the website has helped Fairway Homes deliver a more refined client experience and streamline internal operations:
Jumeirah Golf Estates is one of Dubai’s most prestigious addresses, and Fairway Homes is a trusted name within it. Now, the agency has a website that captures the character of the community, and the calibre of service clients can expect.
At Seven52, we specialise in building digital platforms for brands that lead with substance. For Fairway Homes, that meant creating a site where clarity, confidence, and craftsmanship come together, just like the homes they represent.
Real Estate
Dubai, UAE
fairwayhomes.ae
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