The challenge
Creating a stronger route from consideration to purchase.
Oswald & Pablo creates handcrafted British furniture for customers seeking distinctive design, traditional craftsmanship and greater choice. As the business expanded across the UK and USA, it needed a digital infrastructure capable of communicating that value clearly, reaching customers in different markets and converting interest into measurable revenue.
The customer journey moves between organic search, paid advertising, social media, email and direct conversations before customers make a considered furniture purchase. The UK and USA also require distinct websites, pricing, delivery information, finance options and market-specific messaging.
Our approach
One growth system across the UK and USA.
We mapped how customers discovered the brand, the questions they asked, the products they considered and the points at which they were most likely to convert or disengage. This created one framework for the website, acquisition channels, CRM, email journeys and automation.
Each channel has a defined purpose, while sharing data, insight and creative direction with the next. The result is a coordinated system designed to attract the right audiences, improve conversion and create more value from every customer relationship.
Website Design & Development
Creating a better digital showroom.
We designed and developed responsive e-commerce experiences for the UK and USA, creating distinct market journeys while maintaining a consistent brand identity.
Clear product categories, filtering, detailed product information and supporting content help visitors move from initial inspiration to a more confident buying decision. Deposit options reduce the barrier to higher-value purchases, while localised content gives each market the correct information at the right moment.
SEO
Building sustainable visibility around commercial search demand.
The SEO strategy focuses on commercially valuable searches rather than traffic alone. We identify the categories, products and questions most closely connected to purchase intent, then improve the content, structure and authority required to compete for them.
Daily performance reviews and Search Console analysis help identify emerging opportunities, ranking changes and terms positioned just outside the strongest results. Content supports genuine customer questions and guides readers towards relevant product and category pages.
- Commercial keyword research and opportunity mapping
- Category and product-page optimisation
- Technical SEO, indexation and structured data
- Market-specific optimisation for the UK and USA
Paid Advertising
Turning search and social demand into revenue.
We manage campaigns across Google, Meta and Microsoft Advertising, giving each platform a clear role within the wider acquisition strategy. Search captures existing demand, while paid social introduces the brand to relevant audiences and brings previous visitors back into the journey.
Website, CRM and revenue data are used to improve campaign decisions, so optimisation is informed by what happens after the click, not simply by the volume of traffic generated.
- Google Search, Shopping and Microsoft Advertising
- Meta prospecting and retargeting
- Product-feed management and landing-page alignment
- Conversion tracking, bidding and budget optimisation
CRM, Email & Automation
Making every customer interaction more useful.
Enquiries from the website and marketing channels are captured, segmented and directed into the appropriate follow-up process. Customer data is organised around behaviours and attributes such as market, product interest, enquiry type, engagement and purchase status.
Email journeys support acquisition, consideration, conversion and retention. Automation reduces repetitive administration, enables faster follow-up and gives both teams a clearer view of changing opportunities.
The connected impact
More value from every customer relationship.
The most important result is not the performance of any single channel. Organic search and paid advertising introduce new customers, social builds familiarity, the website supports product exploration and transactions, CRM creates visibility, and email continues the conversation.
Seven52 continues to launch, measure, learn and improve as customer behaviour changes, new opportunities emerge and the business expands into new markets.
Overall results
Measured across the connected programme rather than isolated channel activity.
