The challenge
Making a complex worktop choice feel clear.
Simply Stone Worktops supplies and installs made-to-measure quartz, sintered stone and porcelain worktops for homeowners, developers and trade customers across the UK. The business needed to stand out in a competitive category where customers compare materials, colours, finishes, prices and suppliers before taking the next step.
The brand and digital presence had to make the complete proposition clearer, from expert guidance and free samples to quotations, templating and nationwide installation.
Our approach
One system from inspiration to quotation.
We began with the commercial objective and worked backwards through the buying journey, understanding how customers search, what information they need, where uncertainty prevents progress and which actions indicate stronger intent.
The new brand identity, product discovery experience, SEO, paid campaigns and email journeys each have a defined role. Search data informs website structure, paid performance reveals demand, and customer behaviour helps the whole system improve continuously.
Brand Identity
Creating a brand built around simplicity and confidence.
The refreshed identity positions Simply Stone Worktops as a knowledgeable partner that can guide customers through a complex worktop decision without losing the quality expected from a specialist supplier.
A clearer visual system, stronger typography, considered colour and consistent imagery created a recognisable brand across the website, product materials, marketing, showroom communication and quotations.
Website Design & Development
Turning product choice into a clear customer journey.
We redesigned the website around how people choose a worktop. Customers can explore products by material, range, brand and colour, then move from inspiration towards a focused shortlist with clear next actions.
Dedicated material and product journeys give customers the information needed to compare appearance, performance, maintenance and suitability before ordering samples, requesting a quotation or booking a showroom visit.
- Product discovery by material, range, brand and colour
- Clear sample, quote and showroom conversion paths
- Guidance for material comparison and product selection
- Flexible structures for new products, ranges and locations
SEO
Building visibility around high-intent worktop searches.
The search strategy is structured around the full decision journey, from broad kitchen-worktop research through to specific material, colour, brand, price and local-installation searches.
Technical and on-page work improve the foundations of the site, while useful buying guides answer the questions customers ask before choosing a surface and direct them towards product, sample and quotation journeys.
Paid Advertising & Email
Capturing demand and continuing the conversation.
Paid campaigns reach customers searching for worktops, suppliers, samples and installation services, while paid social introduces the brand to homeowners planning a renovation. Every campaign is aligned to the most relevant product or quotation journey.
Email journeys continue the conversation with sample customers, share useful material guidance and bring audiences back when their project has progressed. Segmentation keeps communication relevant to product interest and journey stage.
The connected impact
Growing demand with more confidence.
The strength of the strategy comes from how each area works together. The brand creates recognition, the website creates a useful product and quotation experience, SEO creates visibility, paid media captures immediate demand, and email nurtures customers through a considered decision.
Seven52 continues to review performance, introduce new content, refine campaigns, test journeys and evolve communication around real customer insight.
Overall results
Measured across the connected programme rather than isolated channel activity.
