- +971 58 571 3015
- Submit A Ticket
Toy Box is a high-end car rental company in the UAE, offering a fleet of the world’s most desirable luxury and performance vehicles. Their brand is built on exclusivity, precision, and the thrill of driving the finest cars on the road. To match this, they needed a bold and sophisticated brand identity alongside a high-performance website that delivered a seamless rental experience.
This case study explores how Seven52 crafted a premium brand identity and developed a sleek, user-friendly website that positions Toy Box as a leader in luxury car rentals.
Luxury Car Rental
Dubai, UAE
thetoybox.com
A brand in the luxury car space needs to do more than just look good—it has to feel exclusive, aspirational, and effortlessly premium. Toy Box needed an identity that set them apart from standard rental companies and spoke directly to a clientele that expects only the best.
We developed a striking brand identity that balances elegance with power. A bold yet refined logo, a sophisticated colour palette, and high-end typography all work together to reflect the quality of the cars and the experience Toy Box offers. Every element of the brand was designed to exude prestige, from digital assets to printed materials, ensuring consistency across every touchpoint.
For a luxury car rental business, the website isn’t just an information hub—it’s a sales tool. Clients needed to browse the fleet, check availability, and secure their dream car with minimal effort. Toy Box’s previous website didn’t meet these expectations, so we built a sleek, high-performance platform from the ground up.
The new website is designed with the user in mind. High-quality visuals showcase the fleet in stunning detail, while a streamlined booking system makes renting a car as smooth as the vehicles themselves. Navigation is seamless, and the mobile-first approach ensures a flawless experience across all devices, whether customers are booking from their desktops or on the go.
Toy Box offers more than just cars—they provide an elite experience. The website was designed to reflect this, with immersive visuals, engaging content, and an interface that feels as premium as the service itself. Each vehicle has a dedicated page with detailed specifications, high-resolution imagery, and clear pricing, allowing customers to make informed decisions with ease.
The integration of instant enquiry and booking forms ensures that potential clients can secure a car in just a few clicks. Whether they’re after a supercar for the weekend or a luxury SUV for a business trip, the process is smooth, intuitive, and hassle-free.
Toy Box’s new brand identity and website have positioned them as a major player in the UAE’s luxury car rental market.
