Vedere Travel is where sport, spectacle, and sophistication converge. From the Monaco Grand Prix to Wimbledon Centre Court, from luxury glamping at Glastonbury to five-star hideaways in the Maldives—Vedere connects high-end travellers with the world’s most sought-after events and experiences.
With a vision to redefine premium sports and lifestyle travel, the team approached Seven52 to bring their brand to life. Our brief: create an identity and website that reflected the elevated nature of the offering—confident, seamless, and visually striking—while speaking directly to an audience that expects nothing less than front-row service.
Derived from the Italian word vedere, meaning to see, the brand name is more than a label—it’s a promise. Vedere is about access, about vantage points, about unforgettable moments that unfold right in front of you. This clarity and focus on the visual experience informed every part of the brand identity.
We developed a brand world that feels aspirational yet grounded. The logo is elegant and understated, paired with a refined typeface that signals luxury without excess. The colour palette leans into deep neutrals and soft metallics—designed to feel timeless across digital and print, from boarding passes to VIP invitations.
Tone of voice was also central to the brand strategy. It had to feel premium, poised, and personalised—speaking to an audience who value service, not salesmanship. Every word was crafted to build trust and anticipation.
Vedere’s offering is diverse—spanning sports travel, luxury holidays, lifestyle concierge, and tailor-made experiences. The challenge was to design a website that delivered clarity across categories, while keeping the focus on premium service and curated detail.
The site was structured to serve both exploration and conversion. From Formula One packages to private island escapes, every page is designed to inspire action. Experiences are presented with immersive visuals, clear calls to action, and flexible enquiry forms that encourage personalised travel planning.
We ensured the site was fully responsive, fast-loading, and built to scale with new packages, destinations, and client needs. Behind the scenes, the content management system allows the Vedere team to update listings, adjust itineraries, and manage client enquiries with ease.
The result is a platform that feels as bespoke as the trips it promotes.
Since launch, the Vedere brand has resonated with a high-value audience looking for curated access and tailored service:
• A clear, confident brand identity aligned with luxury and performance
• An intuitive, mobile-first website built for both inspiration and enquiry
• Simplified navigation across travel categories, from sport to lifestyle
• Custom content structure allowing for ongoing package updates
• A scalable digital foundation ready to support seasonal campaigns and premium activations
Vedere isn’t just a travel company—it’s a curator of unforgettable moments. Whether it’s front row at the Grand Prix, a last-minute table at the world’s best restaurant, or a tailor-made escape to the Amalfi Coast, every experience is built around access, detail, and memory.
At Seven52, we build digital ecosystems for brands with ambition. For Vedere, that meant creating a brand identity and website that reflect the precision, elegance, and elevated service their clients expect—before they even board the plane.
Luxury Travel
UK
vederetravel.com
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