White & Co is one of Dubai’s fastest growing real estate agencies. In just four years, they’ve grown to a team of over 400 agents and staff, driven by a commitment to service, innovation, and unmatched market insight. With thousands of listings and a strong foothold across sales, rentals, and off-plan property, the company needed a digital presence that could support the scale of its operation while reflecting the distinctive energy of the brand.
Seven52 was brought on to create a bespoke website that would elevate the customer experience, streamline internal workflows, and tell the story of White & Co in a way that felt bold, modern, and true to who they are.
As White & Co expanded, so did the need for a powerful platform that could handle a high volume of listings and users without compromising speed or functionality. The website had to be more than just a property portal, it had to be a dynamic representation of the company’s values, culture, and ambition.
The homepage was designed to introduce users to the heart of White & Co. Rather than focusing on featured listings, the site opens with clarity about who the company is, what they do, and what makes their approach unique. From the outset, visitors get a sense of the brand’s personality and professionalism, creating an immediate layer of trust.
Thousands of listings are now effortlessly browsable through a clean, intuitive interface. Property pages are supported by rich visuals, improved filtering, and smart categorisation, making it easier for users to navigate the portfolio and submit enquiries. Whether a client is seeking a downtown apartment or a luxury villa in the suburbs, the journey from search to enquiry is seamless.
With a team of over 400 and thousands of live listings, operational efficiency was just as important as design. A major component of the website project was integrating it directly with White & Co’s internal CRM system to reduce manual work, improve accuracy, and give agents more time to focus on selling.
Property data now feeds automatically from the CRM into the website, ensuring listings remain current without the need for manual updates. Enquiries made through the site are pushed directly into the CRM, allowing agents to respond quickly and with full context. Whether it’s a buyer request, a valuation submission, or a contact form, every lead is tracked and managed in real-time.
This level of integration has brought significant improvements to White & Co’s lead handling process, reducing delays and ensuring nothing slips through the cracks.
White & Co is a people-first business, and the new website had to reflect that. The design balances confidence and clarity with a human touch, ensuring that the personality of the brand comes through at every step of the user journey.
Dedicated content areas introduce the leadership team, share the company’s backstory, and highlight its culture of training, development, and high performance. Visitors aren’t just seeing properties, they’re seeing the values that sit behind the business. The site also clearly communicates the company’s service offerings, from off-plan sales and luxury rentals to property management and investment support.
Every element was carefully considered to reflect the momentum of one of Dubai’s most exciting real estate brands.
Since launch, the website has supported stronger engagement, faster internal processes, and a more cohesive brand presence:
The White & Co website is more than just a digital platform. It’s a tool that reflects the pace, scale, and ambition of a business that continues to shape the future of real estate in Dubai. With thousands of listings, hundreds of agents, and a clear mission, White & Co now has a website that’s ready to support the next chapter.
At Seven52, we deliver more than clean code and modern design. We create digital infrastructure for ambitious businesses, and for White & Co, that meant building a platform ready to perform at scale.
Real Estate
Dubai, UAE
whiteandcogroup.com
Empower your business with cutting-edge marketing and creative services that drive real results.
