Bring customer data into one system
Centralise leads, customers, activity and relevant business data within a custom portal structured around how your team works.
CRM Systems Manchester
Customer systems that drive growth.
We build custom CRM portals, email systems and customer journeys for ambitious UK businesses, helping connect strategy, creative, technology and performance around measurable growth.
01 / CRM & retention UK
Connect every stage of the customer journey.
Seven52 is a Manchester based CRM systems agency helping ambitious UK businesses. Customer value is built after the first conversion. This work brings greater clarity to the moments that influence return, retention and loyalty.
Route every lead to the right place
Create workflows that assign enquiries, opportunities and customers to the right teams, locations or processes automatically.
Build communication around customer journeys
Create custom email systems and automated journeys triggered by customer behaviour, status, activity and business data.
Give teams complete customer visibility
Provide the information, history and actions teams need through clear dashboards, records and custom management interfaces.
Create more value from existing customers
Build retention, reactivation, upsell and lifecycle journeys that keep customers engaged beyond the initial conversion.
Measure the complete customer relationship
Connect acquisition, sales and retention data to understand where customers come from and the value they create over time.
02 / When your CRM needs to change
When disconnected systems limit growth.
When customer relationships become harder to manage, it is time to understand what needs to work better.
Signal 01
Customer data lives across too many systems.
Leads, customers, conversations and activity are spread across spreadsheets, inboxes and platforms, making information difficult to access and trust.
Signal 02
Your managing processes manually.
Lead assignment, follow-up, status changes and routine communication depend on people remembering what needs to happen next.
Signal 03
Customer follow-up is inconsistent or delayed.
Enquiries and customers receive different experiences depending on who manages them, creating gaps in communication and lost opportunities.
Signal 04
You cannot measure customer value.
Marketing, sales and retention data remain disconnected, making it difficult to understand acquisition quality, conversion and lifetime value.
03 / Our CRM & retention work
Systems built around real operations.
A selection of customer systems shaped around clearer relationships and more useful follow-through.
View all case studies
E-Commerce & Retail
Oswald & Pablo
Building a connected growth engine for a British furniture brand.A joined-up digital ecosystem for an international considered-purchase brand, connecting e-commerce, acquisition, retention and automation across the UK and USA.- +154%
- Digital revenue
- +89%
- Attributed leads
- −34%
- Acquisition cost
- Website Design & Development
- SEO
- Paid Advertising
- Social Media
- CRM
Construction & Interiors
Simply Stone Worktops
Building a connected growth platform for a national worktop brand.A joined-up brand, website and performance system that makes a considered worktop purchase easier to understand, explore and progress.- +136%
- Qualified enquiries
- +93%
- Sample-to-quote
- −37%
- Acquisition cost
- Brand Identity
- Website Design & Development
- SEO
- Paid Advertising
- Email Marketing
Real Estate & Property
Luxfolio Real Estate
Building a distinctive digital presence in Dubai real estate.A connected brand, property platform, Salesforce integration, SEO and off-plan acquisition strategy built for a major Dubai real estate business.- +143%
- Qualified enquiries
- +96%
- Off-plan opportunities
- −38%
- Cost per lead
- Brand Identity
- Website Design & Development
- SEO
- Paid Advertising
- Salesforce CRM Integration
Real Estate & Property
White & Co
Building a digital property platform for one of Dubai’s largest brokerages.A mobile-first property platform connecting listings, agents, communities, off-plan data and enquiry journeys with White & Co’s Salesforce CRM.- 600+
- People across the group
- 7,500+
- 2025 property transactions
- AED12B+
- 2025 property sales
- Website Design & Development
- Salesforce CRM Integration
04 / Our process
A clear process from workflow to system.
A clear route from the first customer challenge to a more connected system.
01
Stage 01
Understand the operation.
Map how leads and customers enter the business, how teams work with them, which systems hold data and where existing processes create friction.
02
Stage 02
Design the system.
Define customer records, data relationships, user permissions, workflows, communication journeys, integrations and reporting requirements.
03
Stage 03
Build the platform.
Develop the custom portal, email system, integrations and automated workflows around the agreed architecture and user requirements.
04
Stage 04
Measure and improve.
Analyse system usage, customer behaviour, conversion and retention to improve workflows, communication and commercial performance over time.
05 / What's included
Everything for a connected customer system.
The scope is defined around the most valuable customer moments and the way the business needs them to improve.
CRM strategy
Commercial objectives, customer journeys, internal processes and existing technology mapped to define what the system needs to achieve.
Custom CRM portals
Purpose-built interfaces for managing leads, customers, opportunities, activity and the information relevant to your teams.
Customer databases
Customer records and data structures designed around the information your business needs to capture, access and maintain.
Lead management
Capture, qualification, status management and assignment workflows designed around the way enquiries move through your business.
Custom email systems
Email infrastructure and management systems built around your communication requirements rather than an off-the-shelf marketing platform.
Lifecycle journeys
Automated communication structured around different stages of the relationship, from first enquiry through conversion, retention and reactivation.
Workflow automation
Rules and processes that trigger assignments, notifications, status changes, communication and internal actions automatically.
Customer segmentation
Customers grouped dynamically around profile, behaviour, purchase history, lifecycle stage and other relevant business data.
CRM integrations
Websites, advertising platforms, operational systems, APIs and other data sources connected with the CRM where required.
Dashboards & reporting
Custom dashboards designed to give teams visibility across leads, customers, activity, conversion and relevant commercial measures.
User roles & permissions
Access structured around teams, departments, locations and responsibilities so users see and manage the information relevant to them.
Retention strategy
Customer behaviour and lifecycle opportunities analysed to identify where better communication can increase repeat business and long-term value.
Reactivation journeys
Automated journeys designed to identify and re-engage inactive leads and customers when there is a relevant reason to return.
Testing & optimisation
Workflows, communication, interfaces and customer journeys continuously analysed and improved using real system and performance data.
06 / Custom CRM & email systems
Technology built around your business.
Connected customer technology should make the next relevant action easier for customers and teams.
Custom portals built around your workflows
Give teams a purpose-built environment for managing customers, leads, activity and the processes specific to your business.
Emails built around customer journeys
Create email systems and automated communication around your own customer data, triggers, journeys and business logic.
Connected data across your business
Bring website, marketing, customer and operational data together through APIs and custom integrations where required.
Flexible systems built to evolve with you
Develop architecture, functionality and workflows that can expand as teams, markets, customer journeys and business requirements change.
07 / Beyond CRM & retention
Connect acquisition with customer value.
Retention becomes more valuable when it is aligned with how customers are acquired, served and supported.
01
Website design & development UK
Connect website enquiries, registrations, purchases and customer activity directly with your CRM and internal workflows.
02Paid advertising UK
Feed lead quality and customer outcomes back into advertising to understand which campaigns generate genuine commercial value.
03SEO & content UK
Connect organic enquiries with the same customer journeys, attribution and follow-up processes as every other acquisition channel.
04Brand & creative UK
Create consistent customer communication across email, portals and lifecycle touchpoints.
05AI & automation UK
Introduce intelligent workflows and automation across customer management, communication, data and internal processes.
08 / CRM systems FAQs
Everything you need to know before we start.
Clear answers to the questions businesses ask when choosing a UK CRM systems agency.
01How much does a CRM system cost in the UK?
A custom CRM is a customer management system designed around the specific processes, data and requirements of your business.
02Why build a custom CRM instead of using an off-the-shelf platform?
Custom development becomes valuable when your workflows, customer data, integrations, permissions or operational requirements are more specific.
03Are you a UK CRM systems agency?
Yes. Seven52 was established in Manchester and works with businesses across the North West, London and the wider UK, alongside clients in the UAE, US and international markets. Clients access specialists across strategy, creative, digital, search, paid advertising, CRM and automation.
04Do you build the CRM from scratch?
Yes. Where a custom CRM is the right solution, we design and develop the portal around the agreed business requirements.
05Do you build custom email systems?
Yes. We build custom email systems around your customer data, communication requirements and lifecycle journeys.
06Can the CRM connect with our website?
Yes. Website enquiries, registrations, purchases and other customer actions can be passed directly into the CRM with the relevant source and customer information.
07Can the system support multiple markets or teams?
Yes. Custom platforms can be structured around multiple markets, offices, brands, teams, languages, currencies and customer types.
08How long does a custom CRM take to build?
A focused CRM or customer portal may take approximately 8 to 16 weeks, while larger systems involving multiple departments or complex integrations can require 16 to 24+ weeks.
09How much does a custom CRM cost?
Investment depends on the number of users, workflows, interfaces, integrations, data requirements and overall complexity of the system.
10What do you need from us to get started?
We start by understanding how customers enter the business, how your teams currently manage them, which systems are involved and where existing processes create friction.
09 / A focused next step
Start with the workflow.
Define the right system.
Start with the customer journey. We will help clarify the right system around it.