Define where paid media creates opportunity
Understand your audience, market, objectives and economics to identify where advertising can create the greatest commercial value.
Paid Ads Agency Manchester
Paid media that turns attention into revenue.
We plan and manage Google and Meta advertising for ambitious UK businesses, helping connect strategy, creative, technology and performance around measurable growth.
01 / Paid advertising UK
Media investment built to perform.
Seven52 is a Manchester based paid advertising agency helping ambitious UK businesses. Paid media turns strategy into immediate, testable market activity. The focus is on setting a clear direction and learning from every signal.
Capture customers already searching for you
Use Google Ads to reach high-intent audiences actively searching for the products and services your business provides.
Create demand across social platforms
Use Meta advertising to reach, engage and convert audiences across Facebook and Instagram through targeted campaigns and creative.
Build campaigns around customer journeys
Structure campaigns, audiences and messaging around each stage from initial discovery through consideration, conversion and remarketing.
Turn more traffic into customers
Align advertising with landing pages, offers and conversion journeys to improve the value generated from every visit.
Measure performance against commercial growth
Connect media spend with leads, sales and revenue to understand what is working and where investment should move next.
02 / When paid media needs to change
When media spend stops driving growth.
When paid activity stops giving a clear return, it is time to examine the decisions behind it.
Signal 01
Your acquisition costs continue to increase.
More budget is being required to generate the same volume of leads, customers or revenue.
Signal 02
Your campaigns generate traffic, not customers.
Clicks and impressions are being delivered, but too little of that activity is becoming qualified enquiries, purchases or revenue.
Signal 03
Your creative is losing audience attention.
Campaign performance declines as audiences repeatedly see the same messaging, formats and creative without enough variation or testing.
Signal 04
Your tracking cannot prove performance.
Campaign platforms report activity, but you cannot clearly connect advertising investment with qualified leads, sales and revenue.
03 / Our paid media results
Performance you can measure.
A selection of acquisition programmes built around different commercial opportunities.
View all case studies
E-Commerce & Retail
Oswald & Pablo
Building a connected growth engine for a British furniture brand.A joined-up digital ecosystem for an international considered-purchase brand, connecting e-commerce, acquisition, retention and automation across the UK and USA.- +154%
- Digital revenue
- +89%
- Attributed leads
- −34%
- Acquisition cost
- Website Design & Development
- SEO
- Paid Advertising
- Social Media
- CRM
Technology & SaaS
Local Eats
Building a direct franchise recruitment engine across the UK and Ireland.A franchise-recruitment website and paid advertising programme that gives Local Eats control over applicant journeys, market messaging and qualification across the UK and Republic of Ireland.- +126%
- Franchise enquiries
- +109%
- Irish enquiries
- +83%
- Qualified applicants
- Website Design
- Paid Advertising
Construction & Interiors
Pringle Design & Build
Building a focused digital growth platform for Glasgow homeowners.A connected website, local SEO and paid advertising programme built to generate qualified home-improvement consultations across Glasgow and selected surrounding communities.- +127%
- Qualified enquiries
- +86%
- Priority-area enquiries
- −42%
- Cost per opportunity
- Website Design
- SEO
- Paid Advertising
Construction & Interiors
Simply Stone Worktops
Building a connected growth platform for a national worktop brand.A joined-up brand, website and performance system that makes a considered worktop purchase easier to understand, explore and progress.- +136%
- Qualified enquiries
- +93%
- Sample-to-quote
- −37%
- Acquisition cost
- Brand Identity
- Website Design & Development
- SEO
- Paid Advertising
- Email Marketing
04 / Our process
A clear process from strategy to scale.
A clear route from the initial opportunity to more focused acquisition activity.
01
Stage 01
Define the opportunity.
Establish the commercial objectives, audiences, markets, channel mix, budgets and conversion targets that shape the advertising strategy.
02
Stage 02
Create the campaigns.
Structure campaigns, audiences, creative, messaging, landing journeys and tracking around the objectives agreed.
03
Stage 03
Improve performance.
Analyse search terms, audiences, creative, bidding, placements and conversion data to continually improve efficiency and results.
04
Stage 04
Increase what works.
Move investment toward the campaigns, audiences and creative generating the strongest commercial returns while continuing to test new opportunities.
05 / What's included
Everything required for high performance paid media.
The programme is shaped around the commercial opportunity, the audience and the level of activity required.
Paid media strategy
Commercial objectives, audiences, competitors, budgets, channels and acquisition targets analysed to establish a clear advertising strategy.
Google Search Ads
High-intent search campaigns structured around the keywords, products, services and locations most likely to generate commercial value.
Google Performance Max
Performance Max campaigns structured around audience signals, product or service groups, creative assets and measurable conversion objectives.
Google Shopping
Product feeds, Shopping campaigns and Merchant Center structured and optimised around profitable e-commerce acquisition.
Meta advertising
Facebook and Instagram campaigns built around audience targeting, creative, prospecting, conversion and remarketing.
Audience strategy
Prospecting, customer, lookalike and remarketing audiences structured around different stages of the customer journey.
Creative strategy
Campaign messaging, formats, concepts and creative requirements planned around audiences, platforms and performance data.
Ad creative & copy
Static, video and campaign assets supported by advertising copy designed around attention, proposition and action.
Landing page strategy
Advertising journeys aligned with dedicated landing pages, relevant messaging and clear conversion opportunities.
Conversion rate optimisation
Forms, calls to action, messaging and landing experiences analysed and improved to increase the percentage of paid traffic that converts.
Remarketing
Campaigns designed to re-engage audiences who have visited, browsed, enquired or purchased across relevant advertising platforms.
Conversion tracking
GA4, Google Ads, Meta Pixel, Conversion API and relevant events configured around the actions that create value for the business.
Feed & catalogue management
Product feeds, catalogues and associated data structured and maintained for Shopping, Performance Max and Meta commerce campaigns.
Reporting & analysis
Spend, conversions, acquisition costs, ROAS and commercial outcomes analysed to demonstrate performance and inform future investment.
06 / Google & Meta advertising
Built around where demand happens.
Each platform has a different role to play. The opportunity is to use them with clear intent and a connected view of performance.
Capture high intent demand through Google Ads
Reach customers actively searching for your products, services and solutions through Search, Shopping and Performance Max.
Create new demand through Meta advertising
Reach relevant audiences across Facebook and Instagram with creative designed to introduce, position and sell your proposition.
Reconnect audiences across the journey
Use remarketing and first-party audience data to bring previous visitors and customers back at the right stage of their decision.
Connect advertising directly with revenue
Combine platform, analytics, CRM and e-commerce data to understand which campaigns are generating genuine commercial results.
07 / Beyond paid media
Turn acquisition into wider growth.
Paid activity creates more value when the wider growth system is ready to convert the demand it earns.
01
Website design & development UK
Improve the landing experiences, conversion journeys and technology behind your advertising campaigns.
02SEO & content UK
Build sustainable organic visibility alongside paid acquisition across commercially valuable searches.
03Brand & creative UK
Develop the campaign concepts, messaging and creative required to capture attention and improve advertising performance.
04CRM & retention UK
Connect paid leads and customers with stronger routing, follow-up, remarketing and retention journeys.
05AI & automation UK
Use automation to improve reporting, lead management, campaign workflows and the movement of data between platforms.
08 / Paid ads FAQs
Everything you need to know before we start.
Clear answers to the questions businesses ask when choosing a UK paid advertising agency.
01How much does paid advertising cost in the UK?
The right advertising budget depends on your market, audience, objectives, acquisition economics and the amount of demand available.
02How much does paid advertising management cost?
Management fees depend on the number of platforms, markets, campaigns, advertising spend and level of creative, landing-page and tracking support required.
03Are you a UK paid advertising agency?
Yes. Seven52 was established in Manchester and works with businesses across the North West, London and the wider UK, alongside clients in the UAE, US and international markets. Clients access specialists across strategy, creative, digital, search, paid advertising, CRM and automation.
04How quickly can paid advertising generate results?
Paid advertising can begin generating traffic and conversions as soon as campaigns are live, but effective optimisation requires sufficient data.
05What results should we expect?
We typically measure qualified leads, sales, revenue, cost per acquisition, conversion rate and return on ad spend, supported by platform metrics where they help explain performance.
06Do you guarantee a specific ROAS?
No responsible agency can guarantee a specific return before understanding the market, conversion performance and customer economics.
07Can you help with landing pages?
Yes. Advertising performance depends on the complete journey, so landing pages, messaging and calls to action are considered alongside campaign activity.
08Do you manage lead-generation campaigns?
Yes. We manage paid acquisition for service businesses across search and social, with campaigns structured around generating qualified enquiries rather than lead volume alone.
09How do you report paid media performance?
We monitor media spend, qualified conversions, cost per acquisition, conversion rate, revenue and ROAS alongside analysis of what changed and where investment should move next.
10What do you need from us to get started?
We start with your commercial objectives, target audiences, markets, existing advertising accounts, website and available performance data.
09 / A focused next step
Start with the numbers.
Define the right strategy.
Start with the opportunity. We will help clarify the right next move for acquisition.