Define what the website needs to achieve
Align commercial objectives, audiences and requirements around the needs of the business.
We design and develop high-performance websites for ambitious UK businesses, combining strategy, UX/UI and custom development to turn more visitors into customers.
01 / Website design & development UK
Seven52 is a Manchester based web design and development agency creating custom websites around your audience, commercial objectives and technical requirements. From bespoke website design and lead generation websites to e-commerce web development and complex digital platforms, we combine strategy, UX/UI, development and technology within one connected team.
Align commercial objectives, audiences and requirements around the needs of the business.
Organise messaging, content and navigation around what users need to understand and do.
Design intuitive user journeys and interfaces that strengthen your brand and make action simple.
Develop responsive, high-performance websites with flexible foundations built to support growth.
Integrate CRM, APIs and third-party technology around your customer journeys and business requirements.
Combine SEO, conversion and analytics to improve visibility, measure performance and generate more action.
02 / When it's time for change
As your business evolves, your website needs to evolve with it. Changes in positioning, audience, services and technology can create a gap between what the business has become and what the website communicates and delivers.
Your positioning, capabilities and ambition have evolved, but the website no longer communicates the value or credibility of the business today.
Visitors are reaching the website, but too few are becoming enquiries, bookings, purchases or qualified leads, leaving value on the table despite the traffic.
Navigation, content and conversion journeys make it harder for customers to find information, build confidence and take the next step.
Content, integrations and technology are limiting your team's ability to move quickly, connect systems and support new markets, services or requirements.
03 / Our website work
We design and develop websites around clear commercial objectives, combining brand, user experience, technology and performance.
View all case studies
E-Commerce & Retail

Real Estate & Property

Sports & Entertainment

Construction & Interiors
04 / Our process
Four defined stages bring strategy, design and technology together, with clear direction and deliverables throughout the project.
Establish the commercial objectives, audiences, positioning, sitemap, user journeys, functionality and technical requirements that shape the project.
Translate the strategy into intuitive user journeys, page layouts, interactions and a responsive visual system aligned with your brand.
Develop the approved designs, configure the CMS and connect the functionality, CRM, data and third-party integrations required.
Complete quality assurance across devices, functionality, integrations, tracking, performance and technical SEO before deployment and final live testing.
05 / What's included
Every website is shaped around the requirements of the business, bringing together the strategy, content, design, technology and measurement needed to deliver it effectively.
Commercial objectives, audiences, positioning, competitor considerations and website requirements defined before design begins.
Sitemaps, page hierarchy and navigation structured around how audiences find, understand and move through information.
Proposition, messaging, page structure and calls to action developed around what your audience needs to understand, evaluate and act.
User journeys, wireframes, responsive interfaces, visual systems and interactions designed around usability, conversion and your brand.
Front-end and back-end development built to deliver a fast, reliable and consistent experience across desktop, tablet and mobile.
A flexible CMS configured around the content your team needs to create, edit and manage efficiently.
Site architecture, URL structure, metadata, crawlability, indexation, redirects and technical SEO incorporated throughout the project.
Forms, CRM platforms, APIs, data feeds, payment gateways and third-party technology connected around your customer and operational requirements.
Enquiry, booking, purchase and lead-generation journeys designed around the actions that create value for the business.
GA4, conversion events and relevant marketing tracking configured around acquisition channels, priority actions and website performance.
Functionality, integrations, responsive behaviour, browser compatibility, tracking and technical requirements tested before deployment and final live checks.
CMS training and handover support giving your team the knowledge required to manage agreed areas of the website after launch.
06 / Technology & integrations
We develop custom websites and digital platforms, selecting technology around each project's requirements, scalability and long-term performance.
Manage content, products, payments and customer journeys through flexible platforms structured around your business and operational requirements.
Connect enquiries, customer data and marketing activity with your CRM and automated workflows to improve routing, follow-up and visibility.
Integrate products, properties, pricing, availability and other business data between your website and external systems.
Support multiple markets, languages and currencies while measuring acquisition, behaviour and conversion across your digital presence.
07 / Growth after launch
A high-performance website creates the foundation for wider digital growth. Our teams across SEO, paid advertising, CRM, creative and automation help increase qualified demand, improve conversion and create more value from every customer interaction.
Build visibility around commercially valuable searches through technical SEO, content strategy and authority development.
02Connect Google and Meta campaigns with landing experiences designed around audience, search intent and conversion objectives.
03Improve lead routing, follow-up, segmentation and customer journeys to create more value after the initial conversion.
04Develop campaign creative, digital content and brand assets aligned with the identity and experience established through the website.
05Connect and automate processes across enquiries, marketing, content, customer communication and internal workflows.
08 / Website FAQs
Clear answers to the questions businesses ask when choosing a UK web design and development agency.
Website costs depend on the size, complexity, functionality, design requirements and integrations involved. A focused lead-generation website has very different requirements from an international e-commerce platform or complex digital system. We define the requirements first, then provide a clear scope, investment and delivery plan around the project.
A typical website project takes approximately 8 to 16 weeks from discovery to launch. More focused websites can be delivered within a shorter timeframe, while larger property, e-commerce, multi-market and integration-led platforms can require 16 to 24+ weeks. Before work begins, we provide a delivery schedule covering strategy, UX/UI, content, development, testing and launch.
Yes. Seven52 was established in Manchester and works with businesses across the North West, London and the wider UK, alongside clients in the UAE, US and international markets. Clients access specialists across strategy, UX/UI, development, SEO, paid advertising, CRM and automation.
Not necessarily. Where the existing technology remains suitable, improvements to UX, content, design, conversion or individual sections may deliver the required outcome without a complete rebuild. We assess the existing website before recommending whether to optimise, redesign or rebuild.
We primarily design and develop custom websites, with the technology selected around the specific requirements of each project. Depending on the website, this can include custom development alongside platforms such as WordPress, WooCommerce and Shopify, as well as CRM systems, APIs, property feeds and other third-party integrations. Our recommendation is based on functionality, scalability, content management, integration and operational requirements rather than fitting every project into the same technology stack.
Website redesigns and migrations can affect organic performance when SEO is not considered throughout the project. For established websites, we review existing rankings, organic landing pages and URL structures; preserve valuable content; implement 301 redirects; migrate metadata; review indexation; and monitor performance following launch. This protects existing organic equity while establishing stronger foundations for future search growth.
Technical SEO foundations are incorporated throughout our website development process. This can include crawlability, indexation, URL structure, metadata, heading structure, XML sitemaps, redirects, Core Web Vitals considerations and analytics configuration. Ongoing SEO, including keyword strategy, content development and authority building, can be provided as a separate retained service.
Yes. We integrate websites with CRM platforms, property feeds, booking systems, payment gateways, email marketing platforms, analytics tools and internal business systems. This includes platforms such as Salesforce and HubSpot alongside custom APIs and industry-specific technology. Integration requirements are mapped before development so data flows, lead routing and customer journeys are clearly defined.
Yes. Our team can manage website messaging, proposition development, copywriting, SEO research, page structure and content optimisation as part of the project. Where you have an internal content team, we can provide the sitemap, content architecture and page requirements for your team to work from. Content is planned alongside UX and design so messaging and experience develop together.
Yes. We can manage the transition from your existing website, including content, products, properties and other data where required. For established websites, URL mapping, redirects and SEO migration are planned as part of the process to protect existing organic visibility.
Yes. We structure the CMS around the content your team needs to manage, allowing authorised users to update agreed areas without ongoing developer support. Training can be provided before launch so your team understands how to manage the website effectively.
Yes. We design and develop websites supporting multiple countries, languages, currencies, locations, domains and customer journeys. The architecture is planned around how content, SEO, products, services and customer requirements differ between each market.
Yes. Responsive behaviour is considered throughout UX, UI design and development. Navigation, layouts, interactions, forms and content are designed and tested across mobile, tablet and desktop, with mobile usability and performance treated as core requirements.
Once the project is complete and all agreed invoices have been paid, the website and agreed project deliverables belong to you, subject to any third-party software, licences or services used within the build. Any ongoing third-party licence, hosting or technology costs are identified before launch.
Seven52 can continue supporting the website through hosting, maintenance, development, UX and conversion optimisation. Our wider team can also support ongoing growth across SEO, content, paid advertising, CRM & retention, brand & creative and AI & automation. This allows future decisions to be informed by real traffic, search, conversion and customer data.
You don't need a completed sitemap or technical specification. We start by understanding your business, audience, existing website, commercial objectives, technical requirements and measures of success. From there, we define the recommended scope, functionality, investment and delivery plan.
A focused next step
Tell us what needs to change, what the website needs to achieve and where the current experience is falling short. We'll bring the strategic, creative and technical perspective needed to define the right approach, before discussing scope, investment and delivery.